uppOut accepted Danone’s challenge. We rolled up our sleeves, blended some ideas together and ended up creating the campaign “Sweet Moments“. The end result? We served the best there is in Blédina baby cereals to the Portuguese public: happiness and memories (with no added sugar).
The campaign went so well that it ended up helping Blédina’s return to growth in sales and brand awareness – something that had not happened for the past 8 years.
In fact, the brand has been living really positive months in 2019, as it continues to grow significantly in sales and market share.
At uppOut, more than raving over the partnership and quality of the end product, we feel an enormous pride for the results achieved. As our founder and leader usually says,
“At the end of the day, the beauty of a story is in its numbers.”
And because she believed and allowed us to be part of another beautiful story, we would like to leave a big and sincere thank you to Joana Trigueiros and her team at Blédina.
One more story that will go down in history.
Best regards and many sweet moments,